Feed Inc.
Overview
Product
Ui/Ux Design
Fundraising
Pro Forma
Strategy
In honor of Steve Lackey, Co-Founder, CTO and most importantly, my friend.
There is a fundamental vulnerability in today's relationship between "the user" and the data collected to revenue-backbone the Tech industry. We see it even today with "generative Ai".
You are what you eat, and you can't farm what you don't have the seeds for.
The potential of even our most advanced technology today is artificially ceiling'd by an imbalance of incentive and insufficient mechanisms cultivating bilateral i/o for one to really weild, hone, and leverage the accumulated data collected on them, instrumenting it for nuanced signal through the noise, and enabling it to -in a timely manner- key in remote actors, both human and otherwise, on what's relevant and opportune; what really matters and is actionable between them, when, and how best to reach across the void of all that begs for our attention to make that connection.
Feed started with a song, and the path music takes before it reaches your ear, and hopefully, the rest of your organs; all the complex rights and royalties, arcane b.s., and innavigable layers of hubbub between you and that which might just inspire and flicker the soul. We set out to make a platform which used this complex asset class as an analog for a future data class comprised of user data, which "the users" owned, rendering all that was buried in esotericism and the technical, effortless; just as easy pressing 'Play'.
The Challenge
Take on the Giants at their own game, with a fraction of < 1% of the resources.
The Approach
Focus on first principles. Aim small, miss small.
The Outcome
- A Secured Messenger as MVP (sesame.chat)
- Proof-of-Concept music platform
- Delivered MVP $200K under budget and 2 months early ($1.425MM total raised)
- Supported by technical leadership @ Google
- Cognitive, state-aware, autonomous software agent protocol, enabling users to set and leverage their own Terms & Conditions while accessing novel data sets